HELLO!

 

As a creative professional, details matter to me. I collaborate well with others and I do more than just make it pretty. I am incredibly productive and I have a black belt in branding. I lead the charge.

 

GRAPHIC DESIGNER / OWNER

(August 2015 to present)

• New business development through organic and digital advertising channels.
• Collaborating with clients to clarify their goals and requested deliverables.
• Design consisted of: Brand development, printing, catalogs, brochures, websites, email campaigns, direct mailers, digital ads, and trade show graphics.
• Clients include: Europa International, Durajoint Concrete Accessories, Fomo Products, Garrison Dental Products, The Dental Exchange, Hott Associates, ROSS Environmental, Dutch Girl Brewery, Steelyard Brewing and Nations Lending Company.

CREATIVE DIRECTOR

(January 2015 to July 2015)

• Drove design of social media and email campaigns, traditional marketing visuals, and company websites.
• Championed all branding initiatives for smartphones app and online/print collateral.
• Devised and managed SEM/PPC campaigns on Google, Bing, Yahoo, and other networks.
• Crafted and implemented SEO for on-page site marketing optimization,  link building, and content development.
• Ensured all marketing initiative goals were accomplished on time; worked independently and in collaboration with vendors and web developers.

SENIOR GRAPHIC DESIGNER

(May 2007 to December 2014)

• Headed creation of company catalogs, brochures, online media, and websites; developed sell sheets, packaging, and labeling, promotions, POP, and signage.
• Introduced effective communication of cross functional teams to ensure seamless implementation of design deliverables for launch of products.
• Set up and maintained company Twitter accounts, Facebook fan pages, and other social media profiles.
• Identified need for and established optimized digital workflow and analytics tracking system for closed-loop marketing campaigns.
• Directed domestic creative team members and established consistency with the initiatives of company’s European team.

GRAPHIC DESIGNER

(May 2006 to May 2007)

• Drove full cycle of print collateral and online media design from initial concept through project completion. Enforced priorities, deadlines, and strict timelines with fellow designers.
• Forged effective communications with national clients during all phases of projects including vital design decisions.
• Oversaw photography shoots for product campaigns and project catalog requirements.
• Ensured accuracy with offset and screen-printed materials by overseeing press-checks.
• Established and maintained excellent rapport with print vendors to expedite requests and procure specialty print items.